Natixis – The Purple Factor

Natixis – The Purple Factor

The Purple Factor was the first corporate event that willba.agency produced for Natixis, a subsidiary of Groupe BPCE, the second-largest banking group in France, which provides customised solutions to financial institutions and institutional investors. The event took place at Real Companhia Velha, Vila Nova de Gaia, on January 17th, and brought together more than 600 Natixis employees at a new year’s celebration party. Inspired by TV talent showsthe Purple Factor invited Natixis workers to share their hidden talents with their colleagues, in a fun and relaxed atmosphere. With prize wheels, Hollywood photobooths, balloons and lots of music, this night will be remembered for a long time to come. 

Design & animation content: _finalversion
Concept & production: willba.agency